BPI Insight Session: Reality Check: AR, VR and Synthetic Realities

Overview Ark has been invited by the BPI to speak about the work we have been doing in the immersive space. Additional speakers include Snap, Warner, Facebook, Abbey Road, Techstars and a few others.

The Insight Session will look at trends in the extended reality space from the ‘now’ of augmented reality (AR), through to recent developments in virtual reality (VR). It will examine whether we are at its tipping point, the future gazing prospects of synthetic realities, and the implications of these new technologies for the music industry.

Attendees will hear from platforms and services working actively at the heart of this burgeoning business. They will also hear from music industry professionals and thought leaders on what this means for modern music marketing. We will explore how artists can connect with fans and commercial opportunities for the future.

The BPI is the British recorded music industry’s trade association.

Thu, Dec 3 at 4:00-6:00 PM
United Kingdom

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