Business Leader Magazine Features Overview Ark

Overview Ark Named as One of Ten Immersive Tech Start-Ups to Watch in 2021

Ten of the UK’s most promising startups working with immersive technologies have graduated from Digital Catapult’s Augmentor programme.

Key to unlocking new business models and increasing investment potential across a range of sectors, virtual (VR), augmented (AR) and mixed reality (XR) solutions are driving change and allowing startups to create disruptive products and services for enhancing – and challenging – the traditional methods of everything from luxury fashion retail experiences to crime scene training.

Jessica Driscoll, Head of Immersive Technology at Digital Catapult, the UK’s leading advanced digital technology innovation centre, said: “We’ve seen some amazing startups take part in Augmentor since the inception of the programme, and it was no different for this edition. The quality of the products and ideas was outstanding, and we’re thrilled to have played a role in helping to give these startups a boost towards investment readiness. Thanks also to our incredible investor partners and mentors who have been staunch advocates of the programme and instrumental in supporting these companies to bring them closer to becoming the next big thing.”

Capturing fan experiences at live and virtual music events:
Overview Ark (London based) has created a tool to build 1:1 replicas of a live show without the need of programming knowledge. Producers can easily drag and drop special effects and performance dynamics for experiences where fans can watch their favorite artists or discover new ones, and interact with one another in a hybrid live music role playing game. Overview Ark recently partnered with Dash Radio to bring interactive music experiences into the metaverse.

Full article available with Business Leader Magazine

Discover your future in a virtual ecosystem designed for live & interactive music-based experiences:

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