The ARK is a vibrant music-based metaverse, where artists around the world can reach the audiences they deserve, and fans can explore an incredible landscape of the greatest music on Earth.
The ARK features a fully persistent and evolving MMO (Massive Multiplayer Online) virtual world, where artists can perform shows, venues can hold concerts, brands can sponsor and fans and gamers can attend concerts, buy merch, go on quests and even hang out with friends. Our industry interface enables music professionals such as managers, A&Rs, publishers, and labels to have the data insights and tools needed to engage in the virtual concert ecosystem.
Everything about music has changed with technology. We have found new ways to create it, new ways to share it and new ways to listen to it, however, live concerts are more than the biggest part of the industry, they are its beating heart. The concert is not just the artist you saw or the songs they played, it’s the people you met there, the t-shirt you bought, it’s the adventure of getting there and the journey back.
It is our mission to make the virtual music market available to all artists.